The Effect of an Intervention on Turning Off the TV Overnight: Using Altercasting, Social Norms, Self-Persuasion and Implementation Intentions
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2019-07-05
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en
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Motivating people to act in an environmentally friendly way is very important, especially
nowadays regarding climate change. In the spirit of the InnovationCity roll out project that
wants to promote a climate friendly urban restructuring, a study was carried out to motivate
people to turn off their TV overnight. The study consisted of two parts. The first part
examined the main reasons why people turn off their TV or not. The second part tested which
type of flyer (control or intervention) was more effective in promoting the turning off of TVs.
The control flyer contained purely information. The intervention flyer contained the same
information and the psychological techniques of social norms, altercasting, self-persuasion
and implementation intentions. Results indicated that there was no difference in the type of
flyer used. Findings and implications were discussed.
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Faculteit der Sociale Wetenschappen