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Compulsive Buying: The Motivations for Buying Branded Products and The Consumer-Brand Relationship (2017-06-29)Master Business AdministrationPurpose – This research examines the role of brands for compulsive buyers by focusing on their motivations for buying branded products and their relationship with brands. Method – A large-scale survey has been used to ... -
(2017-06-29)Master Business AdministrationIn this study, the consumer’s perspective of Instagram is examined. Using qualitative research methods, the underlying motives to use Instagram, the ways in which Instagram is used, and the drivers of brand attractiveness ...
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(2017-06-29)Master Business AdministrationThis study examined which factors determine user’s choice for an online review system. The research question was: ‘To what extent do user’s expertise and status motives have an influence on user’s choice for an online ...
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(2017-06-06)Master Business AdministrationDue to multiple environmental and social crises that derive from a linear produce-consume economy, a transition towards a more sustainable economy has to be made. As part of this transition, the emergence of newly found ...
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(2017-06-06)Master Business AdministrationThe goal of this study is twofold. First, it draws on knowledge management and social network literature in order to explain through which mechanisms corporate board interlocks are related to innovation. This is done by ...
