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(2021-01-20)Bachelor Communicatie- en InformatiewetenschappenSeveral studies have already looked into the effects of COO markers, but with mixed results. Some argue that markers do not define purchasing behaviours, whereas others argue that markers influence product evaluations. ... -
(2020-06-08)Bachelor Communicatie- en InformatiewetenschappenThis article examines the effects of certainty and uncertainty markers on how a manager’s quality is perceived in written communication. This quality is divided into four variables which are authoritativeness, sociability, ... -
(2020-06-08)Bachelor Communicatie- en InformatiewetenschappenSince the English language is often used as a lingua franca, most of its speakers are non-native. Non-native speakers can have different degrees of non-native accentedness. Previous research has shown that non-native ...
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(2020-08-25)Master Business AdministrationThe aim of this thesis is to uncover to what extent and how large law firms are integrating artificial intelligence (AI) into their firm. The research question is ‘’How do large law firms integrate artificial intelligence ...
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(2020-08-20)Master Business AdministrationNowadays, more and more companies are adding services to a product to gain a competitive ground. This is called 'servitization'. The additional value of servitization is taken from multiple aspects which can be narrowed ...
