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Thesis information

Title:
Artificial Intelligence in Copywriting: How It Shapes and Reforms this Profession?
Language:
en
Abstract:
In the world where technology takes over Artificial Intelligence (AI) plays a major role and influences many spheres. One of them is copywriting. This Bachelor thesis explores the ability of an AI copywriting tool to produce a unique piece of text that is both creative and effective in terms of business marketing.

Programme information

Thesis:
Bachelor
Date:
2022-06-27
Supervisor(s):
Smeets, R.J.H. ; Versteeg, W.
Faculty:
Faculteit der Letteren
Specialisation:
Arts & Culture Studies

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