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Thesis information

Title:
The influence of music on consumers’ perception of trust in a high-risk vs. moderate-risk service context An experimental research study on the effect of music on consumers’ perception of trust in a high-risk vs. moderate-risk service context Kim Cao Bao (s1010682) Master’s Thesis 14-06-2021 Dr. M. Imschoß Second examiner: Dr. H. Joosten Radboud
Author:
Cao Bao, Kim
Language:
en

Programme information

Thesis:
Master
Date:
2021-07-06
Supervisor(s):
Imschloss, M
Faculty:
Faculteit der Managementwetenschappen
Specialisation:
Marketing

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