The influence of music on consumers’ perception of trust in a high-risk vs. moderate-risk service context An experimental research study on the effect of music on consumers’ perception of trust in a high-risk vs. moderate-risk service context Kim Cao Bao (s1010682) Master’s Thesis 14-06-2021 Dr. M. Imschoß Second examiner: Dr. H. Joosten Radboud
dc.contributor.advisor | Imschloss, M | |
dc.contributor.author | Cao Bao, Kim | |
dc.date.issued | 2021-07-06 | |
dc.embargo.lift | 10000-01-01 | |
dc.embargo.type | Permanent embargo | en_US |
dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/11532 | |
dc.language.iso | en | en_US |
dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
dc.thesis.specialisation | Marketing | en_US |
dc.thesis.studyprogramme | Master Business Administration | en_US |
dc.thesis.type | Master | en_US |
dc.title | The influence of music on consumers’ perception of trust in a high-risk vs. moderate-risk service context An experimental research study on the effect of music on consumers’ perception of trust in a high-risk vs. moderate-risk service context Kim Cao Bao (s1010682) Master’s Thesis 14-06-2021 Dr. M. Imschoß Second examiner: Dr. H. Joosten Radboud | en_US |
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