Female Forms in all its Forms - Body Diversity by Levi Strauss & Co.
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2021-07-01
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en
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This bachelor thesis is about body diversity in relation to fashion which contains a visual analysis of the body diverse campaign #IShapeMyWorld by Levi Strauss & Co. The main research question of this bachelor thesis is as follows: "How do body-positive campaigns like #IShapeMyWorld of Levi Strauss & Co. contribute to
a positive view of feminine body diversity and affect the ‘body confidence’ of ten Dutch
women between the age of 20 to 25 years old?”.
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Faculteit der Letteren