Female Forms in all its Forms - Body Diversity by Levi Strauss & Co.

Abstract

This bachelor thesis is about body diversity in relation to fashion which contains a visual analysis of the body diverse campaign #IShapeMyWorld by Levi Strauss & Co. The main research question of this bachelor thesis is as follows: "How do body-positive campaigns like #IShapeMyWorld of Levi Strauss & Co. contribute to a positive view of feminine body diversity and affect the ‘body confidence’ of ten Dutch women between the age of 20 to 25 years old?”.