Modern Technology: How do attribute framing and outcome-relevant involvement influence privacy concerns due to domestic drones?
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2020-06-08
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en
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The influence of the framing effect on perceptions, attitudes and decision-making processes are enormous, as a lot of in-depth studies have revealed: whether a message is formulated positively or negatively can be crucial to a person’s understanding of the topic. Also, the personal involvement with a certain topic affects individuals in their decisions as well as in the way they process a message; in this experimental investigation, the combined effect of these concepts on modern technological devices are tested. Specifically attribute framing and outcome-relevant involvement were used to find out whether the degree to which people had privacy concerns would change. Domestic drones were used as a case study and representation of a modern technology.
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