Abstract:
The influence of the framing effect on perceptions, attitudes and decision-making processes are enormous, as a lot of in-depth studies have revealed: whether a message is formulated positively or negatively can be crucial to a person’s understanding of the topic. Also, the personal involvement with a certain topic affects individuals in their decisions as well as in the way they process a message; in this experimental investigation, the combined effect of these concepts on modern technological devices are tested. Specifically attribute framing and outcome-relevant involvement were used to find out whether the degree to which people had privacy concerns would change. Domestic drones were used as a case study and representation of a modern technology.
