Social Enterprises that Increase Adoption of Socially Responsible Practices by Competitors Through Institutional Change A Case Study of Tony’s Chocolonely

Abstract

The objective of this study was to gain a better understanding of and insights in how a social enterprise can increase the adoption of socially responsible practices by competitors through institutional change. This study has resulted in a number of insights into that, through the analysis of a qualitative single case study research of Tony’s Chocolonely. Data was collected mainly from newspaper articles, interviews with employees from different departments within Tony's Chocolonely and its annual reports.