Astier de Villatte, Idea, Object, Aura
This paper was inspired by the popularity of craft practices and handmade products in recent years. As Colin Campbell remarked, the appeal of handmade objects in contemporary society is rooted in the widespread ideologies of the arts and crafts movement and Morris’s worldview. It raises questions not only about the ways in which handmade objects are seen in today’s society but also about what motivates crafters and designers to create objects in the way they do. The purpose of this paper is to inquire into the attitudes held by designer-makers in relation to the creation of handmade objects, using the company Astier de Villatte as a case study. It aims to address the dominant ideas of the arts and crafts movement and William Morris that continue to influence the ideas/attitudes of creators towards the creation of handmade objects. It also discusses how the brand used these ideas to construct the characteristics of handmade objects to reveal the commercial viability of their handmade objects.
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