The role of online news articles in shaping moral legitimacy during a period of controversy; A Microsoft-Activision Blizzard acquisition case study

dc.contributor.advisor	Erkama, N.
dc.contributor.author	Heuvel , Freek van den
dc.date.issued	2024-08-26
dc.description.abstract	My paper aims to explore how the Microsoft-Activision Blizzard acquisition is portrayed by online news media during a period of controversy, and what implications this portrayal has for the moral legitimacy of the acquisition. In order to do so, a theoretical framework is developed involving Suchman’s typology of moral legitimacy and its relations to online news articles portraying the acquisition. A qualitative thematic analysis of online news articles is conducted to inductively examine the portrayal of the acquisition and develop themes that provide insight into the case. Multiple themes were found in the analysed articles that contribute to existing literature concerning moral legitimacy and the role of online news articles, as well as shed light on important theoretical nuances that require future research.
dc.identifier.uri	https://theses.ubn.ru.nl/handle/123456789/17642
dc.language.iso	en
dc.thesis.faculty	Faculteit der Managementwetenschappen
dc.thesis.specialisation	specialisations::Faculteit der Managementwetenschappen::Master Business Administration::Strategic Management
dc.thesis.studyprogramme	studyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration
dc.thesis.type	Master
dc.title	The role of online news articles in shaping moral legitimacy during a period of controversy; A Microsoft-Activision Blizzard acquisition case study

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