The role of online news articles in shaping moral legitimacy during a period of controversy; A Microsoft-Activision Blizzard acquisition case study
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2024-08-26
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en
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Abstract
My paper aims to explore how the Microsoft-Activision Blizzard acquisition is portrayed by online news media during a period of controversy, and what implications this portrayal has for the moral legitimacy of the acquisition. In order to do so, a theoretical framework is developed involving Suchman’s typology of moral legitimacy and its relations to online news articles portraying the acquisition. A qualitative thematic analysis of online news articles is conducted to inductively examine the portrayal of the acquisition and develop themes that provide insight into the case. Multiple themes were found in the analysed articles that contribute to existing literature concerning moral legitimacy and the role of online news articles, as well as shed light on important theoretical nuances that require future research.
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Faculteit der Managementwetenschappen