Vaccination Appeals: Is the T or V Pronoun more Persuasive to Dutch and German Speakers?
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2022-06-13
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en
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The objective of the present paper is the examination of the impact that T and V pronouns have
on the persuasiveness in Dutch and German vaccination appeals. The previous literature
suggests that there is a preference for V (Sie) among the German society, while Dutch speakers
are more likely to prefer T (jij). A between-subjects experiment was performed in which Dutch
and German students were confronted with each 4 posters showing persuasive messages with
either T or V pronouns. The Dutch and German natives were then asked to answer a set of
questions that measure persuasiveness divided in three components: effectiveness, quality, and
capability. After operating a two-way ANOVA, one can conclude that the results of the current
study are not in line with the previous indications, as the type of pronoun did not show to have
an effect on the perceived persuasiveness. However, one out of three aspects that determine
persuasiveness, namely quality, was evaluated higher by the German speakers.
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