The Intuitive and Deliberate Valuation of Experiential and Material Purchases - Decision Patterns and Contributing Factors
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2018-06-21
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en
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In many situations, people have to decide whether they spend money on experiences or rather on material items. Since research suggests that many of us derive more happiness from experiences, spending money on something material might often be a mistake. Previous research found that experiences were valued lower when deciding deliberately, compared to intuitively, while material goods were valued higher when deciding deliberately. In two studies, using a decision making style manipulation, participants indicated how much they would be willing to pay for a set of experiential and material purchases. This study aimed to conceptually replicate the finding named above and to reveal underlying mechanisms leading to this kind of decision pattern. Whereas in none of the studies the finding of a lower valuation of experiences with deliberate decision making was replicated, multiple factors that predict the valuation of experiential and material purchases were identified and are discussed.
Keywords: experiences, materialism, intuition, deliberation, purchase behavior
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Faculteit der Sociale Wetenschappen