The Intuitive and Deliberate Valuation of Experiential and Material Purchases - Decision Patterns and Contributing Factors

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dc.contributor.advisorDijksterhuis, A.
dc.contributor.advisorFigner, Bernd
dc.contributor.authorSachs, T.
dc.date.issued2018-06-21
dc.description.abstractIn many situations, people have to decide whether they spend money on experiences or rather on material items. Since research suggests that many of us derive more happiness from experiences, spending money on something material might often be a mistake. Previous research found that experiences were valued lower when deciding deliberately, compared to intuitively, while material goods were valued higher when deciding deliberately. In two studies, using a decision making style manipulation, participants indicated how much they would be willing to pay for a set of experiential and material purchases. This study aimed to conceptually replicate the finding named above and to reveal underlying mechanisms leading to this kind of decision pattern. Whereas in none of the studies the finding of a lower valuation of experiences with deliberate decision making was replicated, multiple factors that predict the valuation of experiential and material purchases were identified and are discussed. Keywords: experiences, materialism, intuition, deliberation, purchase behavioren_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/6564
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Sociale Wetenschappenen_US
dc.thesis.specialisationResearchmaster Behavioral Scienceen_US
dc.thesis.studyprogrammeResearchmaster Behavioral Scienceen_US
dc.thesis.typeResearchmasteren_US
dc.titleThe Intuitive and Deliberate Valuation of Experiential and Material Purchases - Decision Patterns and Contributing Factorsen_US
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