The Effect of Gain-Loss Framed and Weight-Normative Messages in ‘What I Eat In a Day’ Videos on Viewers’ Attitudes and Intentions Towards a Healthy Diet.

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dc.contributor.advisorWagner, A.
dc.contributor.advisorWoudenberg, T. van
dc.contributor.authorVogeno, K.A.
dc.date.issued2024-06-17
dc.description.abstractThe study addresses the research question: How do the framing (gain versus loss-framed) and the presence of weight-normative messages (present versus absent ) in ‘What I eat in a day’ videos influence individuals' attitudes and intentions towards a healthy diet? Employing a 2x2 between-subject design, participants were randomly assigned to one of four conditions: gain-frame and weight-normative, loss-frame and weight-normative, gain-framed and no weight-normative message, and loss-framed and no weight-normative messages. Despite prior research, this study found no significant effects of message framing or weight-normative messages on viewers' attitudes or intentions towards following a healthy diet. This study highlights the need to further explore the effects of framed and weight-normative messages in health-related online communication to better understand their impact on individuals' attitudes, intentions, and overall well-being.
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/17757
dc.language.isoen
dc.thesis.facultyFaculteit der Letteren
dc.thesis.specialisationspecialisations::Faculteit der Letteren::Bachelor Communicatie- en Informatiewetenschappen::International Business Communication
dc.thesis.studyprogrammestudyprogrammes::Faculteit der Letteren::Bachelor Communicatie- en Informatiewetenschappen
dc.thesis.typeBachelor
dc.titleThe Effect of Gain-Loss Framed and Weight-Normative Messages in ‘What I Eat In a Day’ Videos on Viewers’ Attitudes and Intentions Towards a Healthy Diet.
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