Surviving and Thriving after Crises Examining the impact of CSR engagement on the relationship between crisis preparedness and post-crisis performance
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2025-06-30
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en
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Abstract
In today’s dynamic business environment, firms are increasingly confronted with crises that
jeopardize their survival and operational stability. As such, firms must proactively prepare for
crises and leverage corporate social responsibility (CSR) engagement to stay competitive and
successful in the long run. However, thus far research has not investigated the combined effect
of crisis preparedness and CSR engagement on post-crisis performance. Through the lens of
the resourced-based view (RBV), this study examines the relationship between crisis
preparedness and post-crisis performance, and the moderating role of CSR engagement. An
analysis of a panel dataset of crisis and non-crisis firms, covering the period between 2018 and
2023, reveals that crisis preparedness positively influences post-crisis performance. In addition,
CSR engagement positively moderates this relationship, thereby amplifying the effectiveness
of crisis preparedness on post-crisis performance. These findings provide valuable insights for
managers and executives by demonstrating the value of crisis preparedness and CSR
engagement that can function as proactive strategic resources and enhance a firm’s ability to
succeed and stay competitive in the long-term. This research offers novel insights into these
relationships and establishes a foundation for future research to explore them in greater depth.
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Faculteit der Managementwetenschappen