Smart Services as the new coal: a branding perspective in Heerlen. A research on the potential of promoting Heerlen as Smart Services city through the concept of city marketing
Keywords
Loading...
Authors
Issue Date
2015-07-15
Language
en
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
A research on the networks of smart services in Heerlen throught an actor-network perspective. By getting a clear view on this networks, city marketing policy can be formulated to create a strong place brand
Description
Citation
Supervisor
Faculty
Faculteit der Managementwetenschappen