Smart Services as the new coal: a branding perspective in Heerlen. A research on the potential of promoting Heerlen as Smart Services city through the concept of city marketing
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2015-07-15
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en
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A research on the networks of smart services in Heerlen throught an actor-network perspective. By getting a clear view on this networks, city marketing policy can be formulated to create a strong place brand
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Faculteit der Managementwetenschappen