Culture and Social Responsiblility: The influence of cultural differences on CSR in Emerging Markets

Keywords
Loading...
Thumbnail Image
Issue Date
2020-08-31
Language
en
Document type
Journal Title
Journal ISSN
Volume Title
Publisher
Title
ISSN
Volume
Issue
Startpage
Endpage
DOI
Abstract
This Master Thesis examines how cultural differences among emerging countries influence companies’ (both local firms and multinationals) Corporate Social Responsibility Engagement, also accounting for the moderating effect of these firms’ degree of internationalization. Most of the data used for this study was retrieved from the Refinitiv Eikon database while the scores regarding the three Hofstede cultural dimensions (Individualism, Masculinity and Long-Term orientation) were retrieved from the site geerthofstede.com; access to the terminals was provided by Radboud University. This resulted in a sample of 1006 firms from 26 different emerging countries. In order to test the various hypotheses of this master thesis, a Multiple Regression Analysis was performed using the software SPSS. The results show that Individualism seems to be positively associated to CSR engagement, while Masculinity and, surprisingly, Long-Term Orientation were found to be negatively related to CSR Engagement. Unfortunately, no statistically significant effects were found regarding the moderating effect of the degree of internationalization.
Description
Citation
Supervisor
Faculty
Faculteit der Managementwetenschappen