Culture and Social Responsiblility: The influence of cultural differences on CSR in Emerging Markets
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2020-08-31
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en
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Abstract
This Master Thesis examines how cultural differences among emerging countries
influence companies’ (both local firms and multinationals) Corporate Social
Responsibility Engagement, also accounting for the moderating effect of these firms’
degree of internationalization. Most of the data used for this study was retrieved
from the Refinitiv Eikon database while the scores regarding the three Hofstede
cultural dimensions (Individualism, Masculinity and Long-Term orientation) were
retrieved from the site geerthofstede.com; access to the terminals was provided by
Radboud University. This resulted in a sample of 1006 firms from 26 different
emerging countries. In order to test the various hypotheses of this master thesis, a
Multiple Regression Analysis was performed using the software SPSS. The results
show that Individualism seems to be positively associated to CSR engagement,
while Masculinity and, surprisingly, Long-Term Orientation were found to be
negatively related to CSR Engagement. Unfortunately, no statistically significant
effects were found regarding the moderating effect of the degree of
internationalization.
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Faculteit der Managementwetenschappen