The "Unreached" in Short-term Mission Trip Promotion- An Analysis of Dutch Websites
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2024-07-08
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en
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This master’s thesis answers the research question: How does the discourse of the unreached
manifests and reinforces itself on Dutch websites offering short-term mission trips? The
following sub-question helped to answer this: What textual and visual communication
patterns on Dutch websites offering short-term mission trips, add to the manifestation and
reinforcement of the discourse of the unreached? A multimodal critical discourse analysis was
performed on five Dutch websites offering short-term mission trips. The five textual patterns
found that manifest and reinforce the discourse of the unreached are that of descriptions of the
unreached, biblical references, being in need and being needed, adventure and discovery, and
collaboration. The five visual patterns that manifest and reinforce the discourse of the
unreached include world maps, ethnic portraits, the (white) saviour, the Bible, praying and
evangelising, and togetherness and friendliness. The interpretation uncovered what was left
unsaid or unshown on the websites. Additionally, this interpretation allowed insight into the
way the short-term mission trips are being promoted and how this promotion perpetuates colonial discourse.
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Faculteit der Letteren