Shopping With Andy: The Image in American Pop Art and Advertisement.

dc.contributor.advisorVersteeg, W.
dc.contributor.advisorMunteán, L.
dc.contributor.authorVoulgari, M.C.
dc.description.abstractMadison Avenue and Greenwich village meet in pop art. The world of advertisement and art developed a relationship that continues to seduce the audience today. The career and afterlife of Andy Warhol (1928-1987) successfully illustrated this synergy. Warhol offered an artist’s statement to the 1962 edition of Art in America, prophesying the use of images. He wrote: “I adore America and these are some comments on it. My image is a statement of the symbols of the harsh, impersonal products and brash materialistic objects on which America is built today. It is a projection of everything that can be bought and sold, the practical but impermanent symbols that sustain us” (42). Warhol, with this statement, remarked on America and his work’s role as a mirror of life in the United States. Therefore, his ‘image’ is not only that of his work but also his later brand and status.en_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationBachelor Algemene Cultuurwetenschappenen_US
dc.thesis.studyprogrammeBachelor Algemene Cultuurwetenschappenen_US
dc.titleShopping With Andy: The Image in American Pop Art and Advertisement.en_US
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