Shopping With Andy: The Image in American Pop Art and Advertisement.
Keywords
Loading...
Authors
Issue Date
2022-07-07
Language
nl
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Madison Avenue and Greenwich village meet in pop art. The world of advertisement and art developed a relationship that continues to seduce the audience today. The career and afterlife of Andy Warhol (1928-1987) successfully illustrated this synergy. Warhol offered an artist’s statement to the 1962 edition of Art in America, prophesying the use of images. He wrote: “I adore America and these are some comments on it. My image is a statement of the symbols of the harsh, impersonal products and brash materialistic objects on which America is built today. It is a projection of everything that can be bought and sold, the practical but impermanent symbols that sustain us” (42). Warhol, with this statement, remarked on America and his work’s role as a mirror of life in the United States. Therefore, his ‘image’ is not only that of his work but also his later brand and status.
Description
Citation
Supervisor
Faculty
Faculteit der Letteren