The intention to adopt robots - Influence of perceptions and stakeholders
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2020-07-07
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en
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Abstract
Previous research primarily focused on how the consumer's characteristics and perception might influence the consideration of using an innovation. So, little attention is paid to the organizational context. This study therefore tries to find an explanation for managers of manufacturing firms when deciding whether to use robots, considering that also stakeholders can play a role. This has been done based on qualitative research. Therefore, eight interviews with managers of four different manufacturing companies have been held. This research shows that the adoption intention is positively influenced if managers are convinced that robots deliver benefits, are not complex and are consistent with values, experiences and needs. Furthermore, stakeholders like employees are able to positively influence these beliefs if managers believe that they think that an innovation would be free of effort and would enhance the job performance. Thus, this can indirectly influence the manager’s adoption intention. Based on these results various recommendations for manufacturing companies, their managers and employees even as for their customers and the government have been provided. The most important one is that robots are worth investing in because they can create benefits for all these parties.
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Faculteit der Managementwetenschappen