Willing, able or forced ? Investigating which factors influence the adoption of green technologies by manufacturing firms
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2020-08-20
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en
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This thesis investigates whether the adoption of energy- and resource-saving technologies by manufacturing firms can be explained by strategic, structural and/or environmental factors. In other words: do firms adopt green technologies because they are willing to (strategy), able to (structure) or forced to (environment) do it? A mixed method is used, combining the quantitative analysis of data from a survey of 177 Dutch manufacturing firms with in-depth interviews with five Dutch manufacturing firms. The results show that strategic, structural and environmental factors all have an impact on the adoption of energy- and resource-saving technologies, but that the importance of the different factors differ between companies. The results are discussed and limitations and directions for future research are given. This research contributes to the broader research on the question why companies invest in a CSR by applying the strategy-structure-environment framework. The research contributes also to a better understanding of the green behavior of manufacturing firms, which can help companies and (governmental) policy makers.
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Faculteit der Managementwetenschappen