The Power of Digitalisation in the Music and Live Performance Industry
This thesis examines the ways in which digitalisation, specifically file sharing and the use of streaming services, have affected the music industry. More precisely, it studies the impact said digitalisation has had on the live music industry and confirms a higher demand. After confirming a decrease in recorded music and an increase in live music performances, a theoretical framework has been formulated. This framework covers the theory of Experience Economy. Additionally, views from Angela Jones and Rebecca Bennet have been incorporated, as well as thoughts from Jean Baudrillard’s hyperrealism. British bands Coldplay and Oasis were studied, as well as Glastonbury Festival. Analysis revealed that, recently, improvements have been made in live performances, mainly in terms of audience engagement, light shows and overall experience design. I conclude that live performances today display a more theatrical performance than twenty years ago and that this is possibly a direct consequence of digitalisation.
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