An assessment of the business models of MaaS-initiatives and the inequalities in the Dutch transportation system
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2019-02-16
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en
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The Dutch public transportation system is considered to be of high quality (Mebius, 2017), but groups like the elderly, the disabled, people with low income and people living in rural areas are most likely still experiencing problems with accessing the Dutch transportation system. Mobility as a Service (MaaS), a novel transport concept, can be an answer to these challenges, given the precondition that a MaaS service embeds social values in its business model to address inequalities within the transport system. In this study, I examine how the existing MaaS services, namely Whim, GoAbout, USP Campusbikes and Brengflex, incorporate social values in their business model. The study adopts Transport Justice(Martens, 2016) as its theoretical framework and uses the Triple Layered Business Model Canvas (TLBMC) (Joyce & Paquin, 2016) to construct a social business model canvas for MaaS.
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Faculteit der Managementwetenschappen