An eye-tracking study on what receives attention in e-mails in an intercultural context.
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2015-09-21
Language
en
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Abstract
There have already been some studies exploring the importance of errors in native/non-native speakers of English' e-mails, but the effect of grammatical errors and nationality of the writer on the non-native reader's behavioural intention, attitude towards the text and author evaluation has yet to be examined. Furthermore, this type of research has not yet been combined with an eye-tracking methodology which examines if errors or the sender actually draw attention in e-mails. This study focused on the effects of these variables in a persuasive English text on the non-native readers' in a 2 x 2 between-subject design, with interest areas as within subject factor. A total of 55 participants were asked to participate in an eye-tracking experiment where they read one of four versions of a text and afterwards filled out a questionnaire.
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Faculteit der Letteren