An eye-tracking study on what receives attention in e-mails in an intercultural context.

dc.contributor.advisor	Hilberink-Schulpen, B.J.H.
dc.contributor.advisor	Meurs, W.F.J. van
dc.contributor.author	Rietbergen, D.M.
dc.date.issued	2015-09-21
dc.description.abstract	There have already been some studies exploring the importance of errors in native/non-native speakers of English' e-mails, but the effect of grammatical errors and nationality of the writer on the non-native reader's behavioural intention, attitude towards the text and author evaluation has yet to be examined. Furthermore, this type of research has not yet been combined with an eye-tracking methodology which examines if errors or the sender actually draw attention in e-mails. This study focused on the effects of these variables in a persuasive English text on the non-native readers' in a 2 x 2 between-subject design, with interest areas as within subject factor. A total of 55 participants were asked to participate in an eye-tracking experiment where they read one of four versions of a text and afterwards filled out a questionnaire.	en_US
dc.identifier.uri	http://theses.ubn.ru.nl/handle/123456789/721
dc.language.iso	en	en_US
dc.thesis.faculty	Faculteit der Letteren	en_US
dc.thesis.specialisation	International Business Communication	en_US
dc.thesis.studyprogramme	Master Communicatie- en informatiewetenschappen	en_US
dc.thesis.type	Master	en_US
dc.title	An eye-tracking study on what receives attention in e-mails in an intercultural context.	en_US

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