Trump: Verbal and Non-Verbal Expressions of Dominance
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2017-06-15
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en
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The present research analyzed the expression of verbal and non-verbal communication during the 2016 presidential elections of the United States between Donald J. Trump and Hillary Clinton, and has established several remarkable conclusions in terms of the enactment of dominance and power through social interaction. Multimodal Interaction Analysis was conducted of the communicative efforts and actions after Donald Trump verbally interrupted Hillary Clinton during her speech time. The manner in which Trump both verbally and non-verbally communicates in social interaction manifests dominance and power, and therefore might have contributed to the surprising outcome of the 2016 presidential elections. Such findings are relevant in furthering the comprehension of Trump’s victory but are also particularly relevant as it provides innovative insights into how rhetoric and non-verbal communicative efforts can be applied to manifest higher power positions within the social context, and enact dominance over other political candidates and/or political leaders through social interaction.
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