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Faculteit der Managementwetenschappen

Faculteit der Managementwetenschappen

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The Anticipatory Psychological Contract. The effect of anticipation of fulfillment of the psychological contract on job stress and the moderating effect of age.

Bruins, Joyce (2019-07-01)

Master Business Administration

This study aims to investigate the relationship between the anticipation of fulfillment of the anticipatory psychological contract (APC) and job stress. Next to this direct relationship, also a moderating effect of age was ...
Do Dutch consumers prefer local CSR above foreign CSR? Differences in consumers’ intent to purchase from brands executing CSR initiatives

Aarninkhof, Merel (2019-07-04)

Master Business Administration

Stakeholders nowadays expect brands to actively perform Corporate Social Responsibility (CSR) initiatives. Due to globalization these CSR initiatives are executed across the world, but research investigating how geographical ...
Antecedents of adoption intention for nanotech inside and outside applications

Menten, Steffi (2019-06-28)

Master Business Administration

The current study examines adoption intention of nanotechnology applications, distinguishing between outside (food packaging) and inside (food processing) applications. The adoption of nanofoods has been widely researched, ...
ALL YOU NEED IS brand love. The relationship of brand love and its consequences for compulsive buyers and non-compulsive buyers

Beek, Cécile van de (2019-07-02)

Master Business Administration

This study examines to which degree compulsive buying behavior affects the relationship between brand love and its consequences, such as brand loyalty, positive/negative word of mouth and resistance to negative information. ...
Brand (new) knowledge: exploring children’s brand knowledge and brand relationships, focusing on brands that are not in typical children categories

Derksen, Femke (2019-07-02)

Master Business Administration

This research fills in this gap in the literature about brands and children, by exploring the brand knowledge and brand relationships of children, focusing on brands that are not in typical children categories. This research ...