Authority vs affiliation: The influence of Authoritative and Affiliative agents on encouraging hand hygiene
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2021-06-21
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en
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Abstract
This study investigated 1) whether an online-delivered implementation intention intervention
could improve outcomes on handwashing-related measures and 2) whether the relationship
between change agent style (authoritative or affiliative) and handwashing outcomes was
mediated by persuasiveness and 3) whether students’ cultural orientation played a role in the
perceived persuasiveness of change agents. The sample consisted of 108 Dutch students. The
study used a 3x2 experimental design with three conditions (2 intervention and a control
condition) and used a pretest-posttest measurement. Students in both intervention groups
were requested to form a handwashing implementation intention by either an affiliative or an
authoritative agent. No significant effects were found for the intervention group on improving
handwashing outcomes. A statistically significant t-test suggests the affiliative agent was
considered more persuasive on average, but no mediation effect for persuasiveness, and no
moderation effect for cultural orientation were found. Implications and suggestions for future
research are discussed.
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Faculteit der Sociale Wetenschappen