Framing by Sustainable Shareholder Activists
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2024-08-29
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en
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This thesis delves into uncharted territory, exploring how sustainable shareholders frame their messages to encourage companies to adopt more sustainable business practices. This thesis, which is abductive, ultimately identified ten different frames through a qualitative analysis of 180 shareholder resolutions from the period 2009-2023. Various dimensions have been discovered within these frames, and it has been established that the frames are adapted to changing contexts and external influences.
This study significantly enriches the literature on sustainable shareholder activism by providing new insights into the dynamics of framing. In contrast to previous research that mainly focused on the effects of shareholder resolutions on corporate policies and performance, this thesis provides an in-depth analysis of how these resolutions are framed and how these framing strategies evolve. The results show that sustainable shareholder activists adapt their framing strategies to companies' internal dynamics, such as financial health and strategic priorities, and external factors, such as regulations and societal expectations.
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Faculteit der Managementwetenschappen