Climbing the Alpha Ladder: Can Women Thrive in Tech's Male-Dominated Arena?
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2024-07-08
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en
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Abstract
This research explores how female entrepreneurs in the male-dominated IT sector engage in
impression management techniques to gain legitimacy. Through semi-structured interviews
with ten female entrepreneurs, the study examines the distinct challenges they face, including
sexism, implicit biases, and underestimation of their skills. The findings reveal that these
women employ various impression management strategies, such as ingratiation, selfpromotion,
and exemplification, to navigate their professional environments. Additionally, the
study highlights the importance of overpreparation, networks, and mentorship in building
credibility. Despite these efforts, achieving true legitimacy remains a challenge due to
entrenched gender biases. This study contributes to the literature on female entrepreneurship
by providing a nuanced understanding of the strategies employed by women to overcome
gender-based obstacles. It underscores the necessity of systemic changes to support female
entrepreneurs and promote gender equity in male-dominated industries.
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Faculteit der Managementwetenschappen