Public art as a city branding tool: a case study of the city of Birmingham, United Kingdom
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2024-06-21
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en
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More and more attention is being given to making public spaces as attractive as possible for residents, tourists and businesses to compete with other cities. This research looks into how public art impacts public spaces, with Birmingham (United Kingdom) as a case-study. Additionally, public art is related to the image of a city and can therefore be used as a tool for city-branding by city councils or local organisations. This is relevant for the case of Birmingham, which is a city that has dealt with a negative image for years within the country. Public art has the power to positively impact a space and its community around it by connecting to shared heritage and ideas, but also making places physically more attractive. The findings, however, of this research show that Birmingham does not currently (2024) have the means to focus of a clear public art strategy due to severe bankruptcy of the city since 2022.
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Faculteit der Managementwetenschappen