“Expedition to Feline Tribe Matses”: Colonial Echoes in Indigenous Tourism Representations

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2024-07-08

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en

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This paper aims to examine the representation of the Indigenous group Matses on travel tour websites. The Matses are a tribal community native to Peru and Brazil, and they have faced persecution throughout the years, which has historically caused them to be relatively reclusive. Nowadays, you can visit their reserve with expeditions you can book through websites. Through analysis of the visual and textual representations of the Matses on one of these sites called Jungle Reps, this study demonstrates that the narratives utilized around this group are mostly based on stereotypes and myths, with the myths of the ‘noble s*vage’ and the “unpolluted” appearing most frequently. As this representation can have real-world implications, this study hopes to contribute to the conversation around Indigenous tourism in a meaningful way.

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