The Impact of Cognitive Stimulation through Artificial Intelligence on the Creative Performance of Adaptors
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2023-07-11
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en
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This study investigates the effect of cognitive stimulation through Artificial Intelligence
(AI) on the relationship between the extent of adaptive cognitive style and creative
performance. Building upon the Adaptation-Innovation theory, which positions individuals on
a continuum from adaptive to innovative cognitive style, this research investigates the potential
of cognitive stimulation through AI to trigger adaptors to think beyond their usual frameworks
and reach higher levels of creative performance. A between-groups experiment was conducted,
with participants randomly assigned to either the AI manipulation group or the control group.
The study employs a questionnaire to measure cognitive style based on the Kirton Adaption-
Innovation theory and a creative task to assess creative performance. The AI manipulation
group receives pre-generated AI input, while the control group completes the task without any
assistance. The impact of cognitive stimulation through AI on creative performance is analysed
based on the fluency and originality of ideas generated. The findings of this study contribute to
the understanding of conditions that enhance the creative performance of adaptors and explore
the potential of AI in enhancing creative performance. The study found no moderating effect
of cognitive stimulation through AI on the relationship between the extent of adaptive cognitive
style and creative performance. The potential impact of cognitive stimulation by AI on creative
performance may be hampered by an adaptive cognitive style that resists new technologies.
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Faculteit der Managementwetenschappen