The effect of a peer persona on the user experience for an educational chatbot
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2022-01-28
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en
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Abstract
In the last few years, the use of chatbots has become quite popular. One of
the elds they can be used in is education, however, most implementations
in this eld have failed to compare to human counterparts for the same task.
In this study, a chatbot with the persona of a student's peer was developed
to educate users on the importance of safe internet practices. This peer
persona, as well as a neutral persona, were compared to investigate which
of the two conditions would lead to a higher user experience. The user
experience was measured using a modi ed Uni ed Theory of Acceptance
and Use of Technology. The results indicated that a peer persona compared
to a neutral persona does not have a signi cant e ect on the overall user
experience. However, it does increase the Perceived Enjoyment of the user.
The results also con rmed that the correlations within the Uni ed Theory
of Acceptance and Use of Technology were accurate.
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Faculteit der Sociale Wetenschappen