You can go your own way The construction of work identity by online, high-skill gig workers
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2023-06-29
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en
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The gig economy has gained attention from the public and policy makers and is a rising area of academic inquiry. This research provides valuable insights into the complex dynamics of work identity construction by online, high-skill gig workers. It reveals how gig workers embrace authenticity, agency and a certain fluidity in the construction of their work identities. The results identify three dimensions through an in depth analysis of the first hand stories of online, high-skill gig workers. The analysis shows, firstly, a strong and active alignment of gig workers with their personal characteristics. Secondly, external factors which cause gig workers to take control of their work situation. Thirdly, empowerment through building communities and coping mechanisms, whilst keeping an persistent focus on the present. Despite the valuable insights, the study has some limitations, including its focus on one specific platform and one type of gig worker, at a single point in time. Suggestions for future studies include conducting taking into account a multi-country and longitudinal research design. Which also takes into account the multiple types of gig work. The findings contribute to a more comprehensive understanding of the work identity construction of gig workers, offering insights that can optimize the design of gig work platforms.
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Faculteit der Managementwetenschappen