Fulfilling consumer needs, but at what cost? A case study on the framing of Nestlé
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2022-11-08
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en
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This thesis aims to qualitatively research the framing of multinational enterprise Nestlé SA, which operates in the food sector and is one of the world’s largest food producers operating globally. This sector is well-known to have a high risk of labor exploitation. In this research, the focus has been on publications from Nestlé, the media, NGOs, and other actors related to modern slavery. The framing theory has been used to look into the accountability of Nestlé being created by those actors. Through a thematic analysis of the publications, themes have been derived and conclusions have been drawn. The most important themes were the problem of modern slavery, transparency, accountability, lawsuits, the role of governments, institutional complexity, Nestlé’s own view, and Nestlé being criticized or praised by others. Nestlé is not the only one being held accountable for harm being caused through its business operations. However, they are seen as the main actor to blame for the problem of modern slavery within their supply chains since they create the demand, have a lot of power, and are not always doing enough to combat it. Institutional voids are being seen as the main cause of the problems, and partnerships are necessary in order to solve the problem entirely. This thesis contributes to understanding the framing in terms of accountability of large multinational organizations in the context of modern slavery, and if similar case studies would take place in the future, more generalizing conclusions could be drawn.
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Faculteit der Managementwetenschappen