Effect individual and collective efficacies on pro-environmental intention and behavior, moderated by compulsive buying
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2022-07-04
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en
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Abstract
This research gathers an answer to the influence of multiple individual and collective efficacies on pro-environmental behavior and pro-environmental intention. Additionally, insights are delivered into how this relationship is moderated by compulsive buying. This question originates from the unclarity in how individual and collective efficacy influences intentions and behavior related to sustainability issues. This research is performed through quantitative analysis in SPSS. The data has been collected through Qualtrics. Multiple regression and moderation analyses are performed to gain insights into the relationships. The results show that individual outcome expectancy is significant. No impact is identified from the other efficacies. However, with the addition of the moderator, the impact of the collective efficacies becomes significant. The significant interactions imply that people are less likely to engage in pro-environmental intentions and behavior as they score high on compulsive buying. This study concludes that the efficacies do, to some extent, influence pro-environmental intention and behavior and that this relationship is moderated by compulsive buying. Additionally, these results suggest that companies consider the extent to which their customers are characterized by the individual and collective efficacies and compulsive buying to improve their communication, customer relationship, and marketing strategies.
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Faculteit der Managementwetenschappen