Where are we going to work? Corporate real estate strategies after digitalization
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2022-09-09
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en
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Abstract
This research explores the topic of digitalization of work and its consequences on corporate real estate strategies. The aims of the research are to understand the impacts that digitalization has on corporate real estate strategies, update the interests of stakeholders surrounding the workplace and review the influence of corporate real estate strategies in shaping new ways of working towards a better future.
This qualitative study took place in Philips Domestic Appliances and takes a case study shape informed by the main stakeholders in the production of workspaces: the real estate department, commercial real estate firms, and employees.
The findings contributed to concluding that the standardization of working used to forecast spatial needs is no longer updated to the levels of digitalization of tasks and autonomy the employees have nowadays. Working from home has consolidated as the ideal workplace to achieve the best levels of concentration and comfort making the office only relevant to perform collaborative tasks, creating social bonds and getting closer to the brand. The physical office, its characteristics and location still have a strong symbolic meaning for employees and leaders, which is why they should be engaged if a work spatial transformation will be steered.
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Faculteit der Managementwetenschappen