The cultural ecosystem of the Kruisstraat and Woenselse Markt: A qualitative case study of a local shopping street and its cultural ecosystem services

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Local shopping areas can be under pressure because of a lack of diversity, empty premises and the rise of online shopping. The shopping areas that are designed in the past, are due to change in the future. This causes friction between the actors that can be present in such an area. Approaching a local shopping area as an ecosystem is a way to understand the complexity of a shopping area, by discovering the relations and dependencies that are present. This research aimed to gain information about the human actors and the living environment that are present in a local shopping area in Eindhoven, to discuss whether the area can be seen as a (cultural) ecosystem. Therefore, the following research question is used: To what extent can the Kruisstraat and Woenselse Markt be considered a (cultural) ecosystem? The analysis of the data shows that there are numerous actors that play an important role within the research area. Shopping areas are changing and not all actors are used to this yet. However, the actors do like to be involved in plans regarding the change of the neighbourhood. Concluding, the Kruisstraat and Woenselse Markt can be seen as a cultural ecosystem. It is an ecosystem that is working decently in an economic way, however it should be acknowledged that there is room for improvement to make the ecosystem more sustainable.
Faculteit der Managementwetenschappen