Developing KPIs for monitoring the product assortment strategy in supermarkets
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2022-03-10
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en
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Abstract
The supermarket industry is a highly competitive market, to survive in this market, it is important for supermarkets to offer the right product assortment. Data analytics is an important tool for supermarkets to measure if they offer the right assortment. Nevertheless, many retailers struggle with data analytics requirements due to data overload and the management of data. Therefore, key performance indicators (KPI’s) are needed to help assortment managers with analysing their assortment improvements. The aim of this research is to develop KPI’s, based on available data, to measure the contribution to key objectives of supermarkets. This will be achieved by developing a Causal Loop Diagram which will show the relations between factors that determines the product assortment and how these factors influence the strategic objectives of the product assortment strategy. The study consists of interviews with employees of a Dutch supermarket and a session with employees of the same Dutch supermarket. In the interviews and session KPI’s are developed for product assortment managers to monitor the success of their product assortment strategy. The KPI’s developed in this research help assortment managers to gain full understanding about how their product assortment performs and can help in establishing competitive advantage.
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Faculteit der Managementwetenschappen