Exploring the Relationship between Resident Perception and Tourism Development through Social Exchange Theory: Case Study of the Tokyo Olympics 2020
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2021-05-31
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en
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While the Japanese tourism industry came close to its maturity, behind the industry’s growth, there is a great concern that the country might fall into overtourism issues, which are similar to other tourism developed countries. This study investigates which factor is more influential on residents’ support for tourism development through the case of the Tokyo Olympics. Based on the hypothesis derived from Social Exchange Theory, the research was conducted that people who feel certain benefits from the Tokyo Olympics have supportive opinions for tourism development. As a part of the investigation, an online questioner was distributed to residents and commuters in the Tokyo area. Respondents were asked what impact (positive and negative) they expect Tokyo Olympics might cause. The results were analyzed by using multiple regression analysis and crosstabulation. The result indicated that community attachment is the most positive influence on residents’ perceptions towards the Tokyo Olympics, amongst other variables. Furthermore, it became clear that even respondents expect a negative impact from the event, it does not necessarily influence their support of tourism development. The result pointed out the complexity of exchange between people which Social Exchange Theory cannot fully explain.
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Faculteit der Managementwetenschappen