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Thesis information
Title:
De effecten van regionale accenten in marketing
Author:
Staassen, S.J.
Language:
nl
Abstract:
De effecten van ingesproken advertenties met de lage prestige accenten Gronings en Limburgs op de aankoopintentie, merknaamherinnering, attitude ten opzichte van de advertentie en het product van (niet-)congruente laagbetrokken producten.
Programme information
Thesis:
Bachelor
Date:
2021-07-14
Supervisor(s):
Nejjari, W.
Faculty:
Faculteit der Letteren
Programme:
Bachelor Communicatie- en Informatiewetenschappen
Specialisation:
Bachelor Communicatie- en Informatiewetenschappen
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