THE ROLE OF SPEAKERS WITHIN THE CONTEXT OF CRADLE-TO-CRADLE CAFES
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2021-01-26
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en
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Abstract
Sustainability is becoming a growing concern among all layers of society. Despite this concern, sustainability struggles to become the norm instead of the exception. Field-configuring events could help. These events provide space for developing industry standards, constructing social networks, and transacting business. An example of such an event is the so-called cradle-to-cradle cafe, aimed at spreading awareness regarding the eco-effectiveness concept of cradle-to-cradle. During these events, speakers are present to provide information about different subjects related to cradle-to-cradle. Speakers are important in shaping the event, for they come up with the content. Nevertheless, speakers are overlooked in literature regarding field-configuring events. This thesis has shed light on the practices of speakers, which resulted in the following research question:
What are the practices of speakers at cradle-to-cradle cafes as field-configuring events before, during, and after the event and how are these practices related?
Qualitative methods were used to answer this question. Several interviews with speakers were held in order to obtain data. This resulted in eight different practices speakers perform before, during, and after the event. Some of these practices were related to another, which was presented in two different roles speakers embody: 1) formal approach, and 2) partly improvising approach. By mapping practices of speakers at field-configuring events, more insight is provided regarding the complex nature of field-configuring events. More research is suggested, for these events can help in understanding the growing needs for sustainable ways of conducting business.
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Faculteit der Managementwetenschappen