ByCycling A study on sustainability-related mobile app adoption

Abstract

Nowadays, we can easily call ourselves a mobile application (i.e. app) society. At the same time, we are also trying to be a very conscious society, continually thinking and talking about social responsibility towards various stakeholders like nature, the planet, and people in general. The growing need for apps that can help with sustainability goals was the reason why ByCycling was born. However, there is little we know about the if, why, and how companies decide to adopt such a new mobile app. What are their motives? This research focused on companies located in Dutch urban areas and their motivations to adopt this particular sustainability-related app. Based on the pyramid of Corporate social responsibility and the growing need for satisfying different stakeholders at the same time, ByCycling can be an exciting opportunity. Moreover, this research can help the developers with perfecting new apps.