BRIDGING THE GAP. The latent messages of online solo travel advice videos and gender inequality
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2024-02-28
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en
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The topic of solo-travel and the gender differences occurring within it have long been under researched. As the field has primarily focused on female motivations and constraints, this master thesis conducted a comparative gender analysis on solo-travel advice videos, in an attempt to discover how their latent messages perpetuate or contribute to gender inequalities. For this purpose, an inductive qualitative content analysis procedure based on the methodology by Philipp Mayring was utilized, researching fifteen videos created by both men and women on their audio, visual, and textual content. The findings revealed five latent messages, revealing on one hand differences in the meaning that solo-travel content creators ascribe to the motivations of personal growth, freedom, and socialisation. On the other hand, they revealed the perpetuation of an image of a world that is to an extent less safe for female solo-travellers, and which restricts their movements in limited cognitive maps. As this explorative study offered new insights into these differences, it encourages extended research into the comparison of male and female experiences, as well as improvements within the fields of tourism information and practice.
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Faculteit der Managementwetenschappen